AIRDRIE PERSONAL INJURY LAWYER
IN SEO
Our Mission
Background
Airdrie Personal Injury Lawyer is a leading law provider of professional services in Canada. Client’s initial goal was to develop a user-friendly & attractive UI/UX for their website to increase revenue for the business.
The main goal of Airdrie Personal Injury Lawyer was to reach the maximum number of customers at the right time to increase the business’s profitability. Functions of the lawyer’s site include lawyer services, giving them free consultations, and also gaining the trust of the customers.
Result
The results include an +1,262.20% increase in website traffic and first page rankings in Google’s search results. Keyword rankings include competitive phrases like “Injury Lawyer Airdrie” and “Airdrie Lawyer.” Through link building, article writing and onsite optimization, the firm has generated significant visibility in its local market.
SEO Case Study
How We Increased Organic Search Traffic 1,343.89% in Just 1 Year?
Airdrielawyer.com is a Canadian law firm providing personal injury lawyer services. A year ago, they collaborated with me, an SEO and web development expert, to boost their website traffic using White Hat SEO strategies.
Now, let’s look at the results. Through meticulous planning and a comprehensive SEO strategy, the lawyer service experienced a 1343.89% surge in organic search traffic from May 1, 2022 – Apr 30, 2023, compared to the previous year.
How did we achieve such extraordinary results?
Keep reading this SEO case study to uncover the project’s goals, strategies, and how we improved their organic traffic.
Goal & Challenge
In the fast-paced digital business world, establishing a robust online presence is crucial. Without clear goals and understanding challenges, progress is impossible.
We carefully defined our goals for a lawyer service in Airdrie to address key areas for improvement:
- Increase Traffic: Drive more visitors to the website to expand the audience and potential customer base.
- Enhance Search Engine Visibility: Improve the website’s ranking and visibility on search engines, especially Google.
- Improve UI/UX Design: Revamp the website’s structure and design to be visually appealing, intuitive, and user-friendly.
Addressing Two Main Issues:
1. Inadequate SEO Optimization and User-Friendliness: The website lacked proper SEO, making it hard for potential visitors to find, and the user experience was poor, reducing engagement and conversions.
2. Low Traffic: The site struggled to attract visitors, limiting its reach and impact.In the following sections, we will discuss the strategies we used to overcome these challenges, emphasizing the importance of SEO, user-friendly design, and effective traffic generation in the digital landscape.
Creating a Unified Roadmap: Design, SEO, Content
In our project to enhance the lawyer website’s online presence, we followed a detailed roadmap:
Website Design & Development: We improved the website’s design for a visually appealing and intuitive user experience.
Keyword Research: Thorough research identified target keywords to boost search engine visibility.
Competitor Analysis: Analyzing competitors helped us identify opportunities and gain a competitive edge.
Content Strategy: Crafting high-quality, optimized content engaged audiences and resonated with search engines.
Onsite SEO Audit: Detailed SEO audits resolved technical issues and improved search engine ranking.
Site Structure: Implementing a coherent architecture enhanced user experience and search engine indexing.
Link Building: A targeted strategy acquired high-quality backlinks, boosting rankings and referral traffic.
Following this roadmap significantly improved website performance. Next, we’ll discuss how we generated substantial traffic for the lawyer service.
Unlocking Success: Steps to Optimize the Lawyer Website
In our effort to optimize the lawyer website, we followed these key steps:
Step 1: Website Development: Created a user-friendly website with intuitive navigation.
Step 2: Healthy Website Structure: Organized pages logically for better navigation and SEO.
Step 3: Technical SEO & Content Audit: Fixed technical issues and optimized content for search engines.
Step 4: Page Speed Optimization: Improved loading times through caching, file optimization, media compression, and preloading.
Step 5: Keyword Research: Identified relevant keywords to guide content creation and optimization.
Step 6: Competitor Analysis: Studied competitors to identify strategies and content gaps.
Step 7: Content Strategy: Developed a plan to provide valuable insights and position the website as a trusted resource.
Step 8: Publish Best-Value Content: Produced timely and insightful content to engage the audience.
Step 9: Internal Linking: Established relevant connections between pages to improve navigation and SEO.
Step 10: Link Building & Social Sharing: Acquired high-quality backlinks and encouraged social sharing to boost authority and visibility.
These steps optimized the lawyer website, resulting in a 10% increase in qualified traffic and reinforcing the law firm’s credibility in the legal field.
Unveiling the Outcomes
Website Development and Optimization Service for the Airdrie Personal Injury Lawyer
Up to this point, we have shared the details of our efforts in optimizing the lawyer site to enhance user-friendliness and drive traffic.
Now, let’s delve into the tangible outcomes that have been achieved following the implementation of the aforementioned web development and SEO strategies.
1. Remarkable Increase in Organic Traffic
Firstly, take a look at the Google Analytics report below, illustrating a significant surge in organic traffic over the course of a year.
Google Analytics shows that the website’s organic traffic was notably low from May 1, 2021, to April 30, 2022.
After Airdrie Lawyer enlisted my services, organic traffic saw a noticeable and steady rise from May 2022 to April 29, 2023. This resulted in a remarkable surge of 1,343.89% in organic traffic over these two distinct periods.
2. Outstanding Visibility in Local Keyword Search
Search Engine Optimization (SEO) is crucial for boosting organic traffic. As shown in the image, our efforts led to “Airdrie Lawyer Services” appearing at the top of the SERPs with keywords like “Injury Lawyer Airdrie”.
Achieving local search visibility was possible through effective SEO tactics, ensuring the Airdrie, Canada lawyer website became prominently featured in relevant local search results.
2. Outstanding Visibility in Local Keyword Search
Search Engine Optimization (SEO) is crucial for boosting organic traffic. As shown in the image, our efforts led to “Airdrie Lawyer Services” appearing at the top of the SERPs with keywords like “Injury Lawyer Airdrie”.
Achieving local search visibility was possible through effective SEO tactics, ensuring the Airdrie, Canada lawyer website became prominently featured in relevant local search results.
3. Dominating Visibility in Google Local 3-Pack Results
In addition to guaranteeing visibility in local keyword searches, we also secured the top position in the Google 3-Pack Local Search for the lawyer service. The image above showcases this impressive outcome.
When searching for keywords like “Airdrie lawyer”, the lawyer website we worked on claimed the top spot in the local 3-pack search results.
This achievement exemplifies our fruitful SEO strategy, web development, and unwavering commitment to consistently deliver outstanding outcomes.
Final Remarks
SEO-Related Case Study (airdrielawyer.com)
Airdrielawyer.com, a Canadian law firm specializing in personal injury services, saw outstanding growth through a digital transformation journey we crafted.
Collaborating with us, the firm boosted organic search traffic by an impressive 1343.89% from the previous year. Objectives focused on expanding the website’s audience, improving search engine visibility, and enhancing user experience.
Through strategic planning and execution, we employed various tactics such as SEO optimization, user-friendly design, and traffic generation. The optimized website experienced significant performance and engagement improvements, demonstrating the efficacy of our strategies.
This success underscores the importance of SEO, user-friendly design, and effective traffic generation in the digital landscape. With a solid online presence and reputation, airdrielawyer.com is now positioned to attract qualified traffic and engage potential clients, setting a notable benchmark for success in the legal industry and beyond.
Other Case Studies
Increase in SEO Traffic
Winnipeg Divorce, Child Custody & Family Lawyer
Increase in SEO Traffic
Criminal Defence Lawyer, Regina
Increase in SEO Traffic
The Business Post
Increase in SEO Traffic
DBL Ceramics
Increase in SEO Traffic
Clipping Path 360
Frequently Asked Questions
To gain further insights into achieving SEO success, explore the following inquiries.
To address inadequate SEO optimization and user-friendliness, we conduct a thorough SEO audit, optimize meta tags, headings, and URLs. Additionally, we improve your website’s structure, navigation, and internal linking to enhance user experience and search engine visibility.