THE BUSINESS POST

IN SEO

Our Mission

In the fast-paced digital realm, a robust online process is essential. Without clear goals and understanding challenges, progress stalls. Thus, we define goals strategically, tackling key improvement areas to overcome obstacles and ensure growth in our digital business journey.

Background

Business Post seeks to improve UI/UX to attract more readers and increase profitability across multiple news categories.

Business Post is a leading daily newspaper publisher site​ in Bangladesh. Client’s initial goal was to develop a user-friendly & attractive UI UX for their website to increase revenue for the business.

The primary goal of Business Post was to reach the maximum number of customers at the right time to increase the business’s profitability. Functions of the Business Post is to covers news on business, economy, health, sports, politics, science, technology and entertainment.

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Business Post Google Search Console Result

Result

The Business Post saw a +175.33% traffic increase and top Google rankings through SEO, link building, and content optimization.

The results include an +175.33% increase in website traffic and first page rankings in Google’s search results. Keyword rankings include competitive phrases like “Business Newspaper in DHAKA”. Through link building, article writing and onsite optimization, the firm has generated significant visibility in its local market.

SEO Case Study

How We Increased Organic Search Traffic 175.33% in Just 1 Year?

Ever wondered how to increase website traffic by over 175% in a year? Through smart strategy, targeted marketing, and innovation, we achieved remarkable growth. This case study explores a small e-commerce company’s journey from struggling to attract visitors to impressive success. Discover the secrets behind effective online marketing and website optimization.

Information about Businesspostbd.com

Business Post, a leading Bangladeshi daily newspaper website, aimed to enhance UI/UX to increase sales and profitability. Through comprehensive SEO and web development services provided by Faisal Mustafa, they achieved outstanding results.

Goal & Challenge

Let’s know about our goals and the challenges waiting for us while doing SEO for Businesspostbd.com.

The Goals:

  1. Increase Traffic: Boost organic search traffic by optimizing content and structure for relevant keywords.
  2. Enhance Visibility: Improve Google rankings through content and structural optimization.
  3. UI/UX Improvement: Develop an attractive, user-friendly website design to enhance SEO performance.

The Challenges:

  1. Initial SEO & User-Friendliness: Addressing the lack of SEO optimization and user-friendliness.
  2. Low Traffic Volume: Dealing with minimal website traffic.
  3. Root Cause Analysis: Identifying and addressing issues impacting traffic and engagement.

Setup the Roadmap

In the following way, we planned our SEO for our clients.

  1. Website Design & Development: Creating a visually appealing, user-friendly, and mobile-responsive site for successful SEO services.
  2. Keyword Research: Identifying relevant and high-traffic keywords to optimize content and improve search engine rankings.
  3. Competitor Analysis: Researching pertinent keywords and enhancing website content to rank higher in search results and increase traffic.
  4. Content Strategy: Developing an SEO-optimized content strategy tailored to the target audience, including content calendar creation and promotion through various channels.
  5. Onsite SEO Audit: Identifying and resolving technical issues like broken links and slow page loads to improve search engine rankings.
  6. Site Structure Optimization: Enhancing website structure for better visibility in search results by optimizing URLs, header tags, and overall site format.
  7. Link Building: Focusing on acquiring quality backlinks through content creation, social media promotion, and outreach to other websites.

Working Steps

We have discussed the strategies so far. Now it’s time to dive into the steps we followed while doing SEO for Businesspostbd.com.

Website Development: Creating a visually appealing, user-friendly, and mobile-responsive site optimized for search engines.

Keyword Research: Identifying relevant keywords using tools to analyze search volume, competition, and relevance.

Website Structure Planning: Creating a logical, easy-to-navigate structure based on keyword research.

On-page Content Optimization: Creating high-quality, keyword-optimized content with proper formatting.

Meta Tag Optimization: Creating unique and descriptive meta tags reflecting page content and keywords.

Image Optimization: Compressing image files and using descriptive names, alt tags, and captions with target keywords.

Responsive Design: Ensuring mobile-friendliness, fast page loads, and intuitive navigation for a positive user experience.

Technical SEO Implementation: Utilizing sitemap, robots.txt, canonical tags, and other best practices for search engine crawling and indexing.

Healthy Website Structure: Conducting site crawl, optimizing URLs, implementing internal linking, creating XML sitemap, and improving mobile optimization for better user experience and SEO performance.

Technical SEO & Content Audit: Identifying and resolving issues affecting site performance, such as trust signals, duplicate content, site structure, internal linking, index management, internal redirects, and page speed optimization.

Page Speed Optimization: Implementing caching, file optimization, media compression, and preloading to improve website load times and user experience.

Competitor Sites to Outrank

We identified the top competitors in the industry using various online tools and analyzed their websites to assess strengths and weaknesses, revealing gaps and effective strategies.

Keyword Research: Filtered client-provided keywords, focusing on money-making, informative, generic, and question-based terms aligned with search intent.

Competitor Analysis: Examined SERP rivals, assessing page layout, content types, domain strength, content length, purpose, intent, and monetization strategies.

Content Strategy: Selected target keywords, analyzed competitors, and created content specifications for a writing team. Ensured content was at least 2,500 words long to address thin content issues.

Publishing High-value Content: Researched current business trends, identified audience needs, and created visually appealing, value-driven content. Promoted content on social media and engaged with industry influencers for wider visibility.

Internal Linking: Implemented an internal linking strategy using targeted anchors to distribute link value across pages and improve site structure.

Link Building & Social Sharing: Increased domain authority by obtaining backlinks from reputable sites in relevant niches. Generated high-quality content tailored to target sites’ readership for backlink acquisition within budget constraints.

The Results

Our client, The Business Post, experienced remarkable results with our SEO service, achieving a +175.33% increase in website traffic and first-page rankings on Google, including competitive terms like “Business Newspaper in DHAKA.”

Through link building, article writing, and onsite optimization, the company gained significant local market awareness. Our top-notch content consistently ranks #1 in Google search results and is featured as snippets, showcasing the success of our content strategy.

The traffic of this website on March 1, 2021, was 1000, which is quite low for the traffic of a website. But after taking SEO service from us, the traffic increased to 40,000 within March 31, 2022. 2,91,143 new users started to visit this page. 

In the below image, you will see the traffic comparison from 2021 to 2022. You will see a massive increase in the number of traffics. The volume was 37,657 in 2021, which increased to 1,03,682 in 2022. The percentage came to 175.33% higher when we started doing the SEO for this website.

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