THE BUSINESS POST

IN SEO

BACKGROUND

Business Post is a leading daily newspaper publisher site​ in Bangladesh. Client’s initial goal was to develop a user-friendly & attractive UI UX for their website to increase revenue for the business.

The primary goal of Business Post was to reach the maximum number of customers at the right time to increase the business’s profitability. Functions of the Business Post is to covers news on business, economy, health, sports, politics, science, technology and entertainment.

RESULT

The results include an +175.33% increase in website traffic and first page rankings in Google’s search results. Keyword rankings include competitive phrases like “Business Newspaper in DHAKA”. Through link building, article writing and onsite optimization, the firm has generated significant visibility in its local market.

175.33%
Increase in website traffic
+50
Top 3 keyword rankings
180.01%
Increase in new website traffic

SEO Case Study: How to Increase Traffic 175.33% in 1 Year?

Ever wondered what it takes to increase website traffic by over 175% in just one year?

It’s a milestone that many online businesses dream of achieving, but few are able to pull off. Through a combination of smart strategy, targeted marketing, and a willingness to try new things, we were able to achieve remarkable growth in a short amount of time.

By trying the most effective steps discussed here and the lessons learned along the way, you can gain valuable insights into increasing traffic and taking your business to the next level. In this case study, we’ll explore the story of a small e-commerce company that was struggling to attract visitors to its site.

So buckle up and get ready to dive into the world of online marketing and website optimization and discover the secrets behind one company’s impressive success.

Information about Businesspostbd.com

Business Post is one of Bangladesh’s top daily newspaper publishing websites. The client’s initial objective was to create a user-friendly and appealing UI/UX for their website in order to boost sales for the company.

Business Post’s main objective was to reach as many clients as possible at the correct moment to boost the company’s profitability. Their primary duties include reporting on the news in the fields of business, economics, health, politics, sports, and entertainment.

Businesspostbd.com contacted Faisal Mustafa a year ago to perform Full SEO & web development for the website. They were left stunned by the excellent outcomes.

Goal & Challenge

Let’s know about our goals and the challenges waiting for us while doing SEO for Businesspostbd.com.

The goals

Traffic Increase: Increasing the volume of traffic coming from organic search is one of the key objectives of our SEO service. Search engines rank a website higher in search results if the content and structure are optimized for important keywords and phrases, as a result. It brings in more traffic from people looking for such terms on the website.

More Visibility on Search Engines, especially in Google: Our other SEO goal is to increase a website’s visibility on search engines, especially on Google, which is the most widely used search engine. We optimize the website’s content and structure to align with Google’s ranking algorithms. Thus, the website can achieve higher rankings for relevant search terms, creating more visibility on search engines.

Attractive UI UX website structure & design: Our appealing user interface (UI) and user experience (UX) highly influence the performance of the website’s SEO. With a simple structure, navigation, and aesthetically pleasing design, this website will automatically boost user engagement, increase the visitors’ stay time on the site, and reduce bounce rates.

The Challenges

While fulfilling our goals, we faced quite a lot of challenges as well. At first, the website was not properly SEO optimized & user-friendly: It is actually a common challenge for SEO service providers, especially when you are working with a new client.

The website was not optimized for SEO, so we faced difficulty achieving higher search engine rankings. User unfriendliness could negatively impact the site’s user engagement. Besides, sometimes the website traffic volume remains nearly zero, which is excessively low. It is actually another very common issue for SEO service companies.

However, we found the root causes of a website’s lack of traffic and created a plan to boost rankings and engagement.

Setup the Roadmap

In the following way, we planned our SEO for our clients.

1. Website Design & Development

Our target was to build a visually appealing, user-friendly, and mobile-responsive website to get successful SEO services. So, we planned to develop a website format that was easy to navigate and optimized for search engine crawlers.

2. Keyword Research

Conducting keyword research is an important aspect of our effective SEO strategy. So, we identified the most relevant and high-traffic keywords for a business or industry. Optimizing the website’s content, we worked to rank it higher in search results and drive more traffic to the site.

3. Competitor Analysis

Researching keywords is a very important component of a successful SEO strategy. We determined the most pertinent and popular keywords. As a result, it improved the content of the websites to rank them better in search results and increase traffic.

4. Content Strategy

We developed the best content strategy focusing on the client’s target audience. We made sure it is optimized for SEO, as it is needed to drive traffic and engagement. It included developing a content calendar, optimizing content for keywords, and promoting content through social media and other channels.

5. Onsite SEO Audit

A website’s technical problems can hamper search engine rankings. But we found and solved all of these through an onsite SEO audit. These issues include broken links, redundant material, and sluggish page loads.

6. Site Structure

We optimize the website’s structure for search engine crawlers. As a result, it improves the visibility of the site in search results. In this, we optimized URLs, used header tags, and created a logical site format.

7. Link Building

Our effective SEO planning focuses on developing better backlinks from many other websites. It consists of producing content that the audience would love to share, advertising such material on social media platforms, and contacting other websites to ask for backlinks.

Working Steps

We have discussed the strategies so far. Now it’s time to dive into the steps we followed while doing SEO for Businesspostbd.com.

Website Development

Our target was to build a visually appealing, user-friendly, and mobile-responsive website to get successful SEO services. So, we planned to develop a website format that was easy to navigate and optimized for search engine crawlers.

Conduct Keyword Research

We started by conducting keyword research to identify the most relevant and high-traffic keywords and phrases for the website. Here, keyword research tools helped us to analyze search volume, competition, and relevance with the business.

Plan Website Structure

Based on the keyword research, we planned how to create the website’s structure, including the navigation and URL structure. Our team ensured that the website’s structure was logical and easy to navigate for both the audiences and search engines.

Optimize On-page Content

We targeted the client’s chosen keywords by creating high-quality, relevant, optimized website content. We used headings, subheadings, and bullet points to make the content easy to read and scan.

Optimize Meta Tags

We created unique and descriptive meta tags, including page titles and meta descriptions. It accurately reflected the content of each page and included the target keywords.

Optimize Images

The team compressed the file size and used descriptive file names, alt tags, and captions. All these included your target keywords as well as optimized images.

Build a Responsive and User-friendly Website

We ensured that the website was mobile-friendly and optimized for user experience. For that, fast page load times, intuitive navigation, and clear calls-to-actions were included in those.

Implement Technical SEO:

The website was technically sound when we did the SEO for the website. We implemented a sitemap, robots.txt file, canonical tags, and other technical SEO best practices. It helped search engines crawl and index websites more easily.

Build a Healthy Website Structure.

In this step, we started by conducting a site crawl to identify any issues that could affect the website’s structure. Various online tools were used in the step to conduct a site crawl. Based on the site crawl, we planned out the website’s hierarchy, including the main categories and subcategories.

Using a logical and intuitive structure makes it easy for the audiences to navigate through websites. So, we used a clear, descriptive URL structure consisting of target keywords. Any short, keyword-rich URLs can help search engines understand any site’s content.

Then we used internal linking to help the audience and search engines navigate through the website and understand the hierarchy of pages. Here, we ensured that the internal links were relevant and provided additional value to users.

We created an XML sitemap and submitted it to search engines to help them easily crawl and index the website. Breadcrumbs is an important navigational feature here that helps the users and search engines understand the hierarchy of the pages. It automatically improved our user experience and reduced bounce rates.

Lastly, in this step, we ensured the optimization for mobile devices and a consistent user experience across different screen sizes.

Technical SEO & Content Audit

We undertook a thorough onsite audit to do that, usually about 30 pages long. Here, we aimed to discover any problems that might prevent the site from operating at its highest level. It includes –

  • Trust Signals – Are you directing Google in the correct direction?
  • Duplicate Content – Incorrect usage of tags or categories to blame.
  • Site Structure – Can we maximize link juice with the finest site architecture possible?
  • Internal Linking – Incredibly effective yet little-used gadget.
  • Index Management – Are your indexes bloated unnecessarily?
  • Internal Redirects – Wasted crawl spending is harmful to your website
  • PageSpeed – Is Google and users able to access your website quickly?

Page speed optimization

Caching: We saved the commonly used website information on the user’s device through caching. It allowed quicker browsing of the internet on multiple visits. The browser loaded the resources from the cache rather than asking them from the server if they were already there. It drastically cut down on how long it took to load the page.

File Optimization: We did file optimization that sped up website loads as it lowered the size of assets like photos, HTML, CSS, and JavaScript. The page’s total size decreased, leading to quicker load speeds.

Media: This one works by lowering the size of photos and movies without compromising the quality. Media file compression reduces the page size as a whole, enabling quicker page loads.

Preloading: Before a user requests a resource, preloading loads it in the background. Critical resources, including CSS and JavaScript, are already loaded on the page when the user views it, which speeds up load times.

Competitor Sites to Outrank

We identified the top competitors in the industry or niche using various online tools to identify them. Then, we analyzed the competitors’ websites to identify their strengths and weaknesses. It helped us to learn our gaps and the most effective methods.

Keyword Research

Our client provided us with a list of important keywords to start with. We considered all of them and began to filter them. We started by removing redundant and related phrases. Then, we mapped out keyword topic clusters with related themes. And considering the “kind” of keywords to concentrate on. These were the keywords we were looking for.

  • Money-making keywords that send visitors to important affiliate pages
  • Exclusively informative keywords
  • Generic terms about various product shapes
  • Questions

We carefully selected our final keywords based on search intent. We avoid keywords with a high bounce rate and can’t satisfy site demand. The Google Keyword Planner and our rank tracker were used to add further data to the spreadsheet.

Competitor Analysis    

As we have a solid keyword list, we now need to pay closer attention to who our SERP rivals are. We did some inquiries and paid better attention to the first page of the results. We checked things like-

  • Page layout
  • What types of pages are ranking
  • How strong are the domains
  • Content length
  • Page purpose and intent
  • Monetization

Content Strategy

Creating the content is a barrier for many organizations, so we had to start working on it as soon as possible. We started by choosing our main target keywords. Next, we looked at who was competing with us for each keyword in Google. It helped us to produce a “content specification” and send it to our writing team.

We ensured that every new piece of content was at least 2,500 words long in light of what we had discovered regarding the problems with thin content during the SEO audit. We kept putting out two additional pieces of material each month throughout the campaign.

Publish Best-value Content for the Current Trends & Business News 

We had to do detailed research to find the most recent news and trends in the business before producing content. To keep up with the most recent information and trends, we used tools like Google Trends, Buzzsumo, or magazines that were unique to our business. After that, we identified the target audience’s requirements, passions, and problems.

Now, it was time to create high-quality content. The content needs to provide value to the audience, be well-written, and be visually appealing. Incorporate relevant images, videos, and infographics to make the content more engaging.

After publishing the information, we had to improve its visibility by promoting it on social media and other related channels. You can get in touch with industry leaders and influencers to ask them to share your content with their audiences.

Internal Linking

After creating our amazing content and redesigning our approach, we needed to make it simpler for Google to find all the sites. Our internal link-building strategy aimed to divide link value among the site’s pages, from those with authority to those with less authority.

Targeted, branded, and generic anchors were employed in a well-balanced mix to help Google understand its interrelationship. We set up and evaluated a variety of plugins and the links we manually inserted to assist with placing internal links, like:

  • Related Posts by Taxonomy
  • 23x Related Posts
  • Yuzo Related Posts
  • Related Posts for WP

Link Building & Social sharing

The most significant ranking factor in Google is backlinks. Yet, that is multiplied tenfold when a strong site structure and foundation are in place. After putting everything in place, we increased the domain’s overall authority by obtaining connections from reliable websites in the fitness, health, and lifestyle area. We took the backlink profile from 27x to 374x referring domains.

Then, we scraped a list of authoritative, trafficked, and related websites. After that, in an effort to get a backlink whenever possible, we created excellent material catered to their readership. We followed this precise plan and link-building technique to stay within the client’s budget.

The Results

Our client, The Business Post, took our best SEO service. Both website traffic and first-page ranks in Google’s search results increased by +175.33%. Competitive terms like “Business Newspaper in DHAKA” are included in keyword rankings. Besides, the company has gained a lot of awareness in its local market through link building, article writing, and onsite optimization.

The Results

You can see our top-notch content ranked #1 in the google search results when the user searched the keyword.

Besides, Google picks those as snippets and shows them to the readers, which is a part of our amazing content strategy.

The traffic of this website on March 1, 2021, was 1000, which is quite low for the traffic of a website. But after taking SEO service from us, the traffic increased to 40,000 within March 31, 2022. 2,91,143 new users started to visit this page.

In the below image, you will see the traffic comparison from 2021 to 2022. You will see a massive increase in the number of traffics. The volume was 37,657 in 2021, which increased to 1,03,682 in 2022. The percentage came to 175.33% higher when we started doing the SEO for this website.

OTHERS

1,262.20%

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Regina Criminal Defence Lawyer

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DBL Ceramics

516.21%

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Clipping Path 360