DBL CERAMICS
IN SEO
Our Mission
Background
Despite having category-defining products, their online presence was hindered by under-optimized product pages, lack of off-page linking, and insufficient authority-building content. In the aftermath of the pandemic, with increased competition in the digital space, DBL Ceramics needed a robust digital marketing strategy. Among 100+ agencies, they trusted Faisal Mustafa for our proven track record of delivering exceptional results.
Result
DBL Ceramics secured the #1 position on Google for tiles-related keywords, gaining dominance over competitors. Additionally, their website achieved 225,000 impressions, showcasing the effectiveness of our targeted strategies. By addressing technical issues, optimizing content, and focusing on keyword research, we transformed their digital presence, solidifying their position as a market leader in the ceramic tile industry in Bangladesh.
SEO Case Study
How We Increased Organic Search Traffic 130% in Just 8 Months?
Faisal Mustafa takes pride in creating remarkable digital transformations for its clients. One of our most successful projects was with DBL Ceramics, a leading ceramic tile manufacturer in Bangladesh. Here’s a detailed look into how we increased their organic search traffic by 130% in just 8 months.
Goal & Challenge
Let’s know about our goals and the challenges waiting for us while doing SEO for dblceramics.com.
The Goals:
DBL Ceramics needed to strengthen its online presence and dominate search engine results for tiles-related keywords. The ultimate goal was to increase organic traffic, improve keyword rankings, and drive online sales.
The Challenges:
The journey wasn’t without obstacles. DBL Ceramics faced several critical issues:
- Their product pages lacked proper SEO optimization to align with search engine algorithms.
- The website lacked authority due to insufficient backlinks and informative content.
- DBL Ceramics had a 65% lack of keywords, 43% strategic problem, 24% competition for talent, and 10% Google updates criteria match.
- A technical audit revealed crawl errors, broken links, and outdated indexing.
- Mobile-friendliness and user experience on the site were below industry standards.
These challenges threatened their visibility and ability to compete with established brands online.
Setup the Roadmap
To achieve the goal of increasing organic traffic and improving rankings, Faisal Mustafa crafted a multi-phase roadmap:
- SEO Audit: Comprehensive technical and on-page audit to identify critical website issues.
- Keyword Research: Discovering high-impact, low-competition keywords relevant to the ceramic industry.
- Content Strategy: Creating high-quality, keyword-rich content to target customer queries and establish thought leadership.
- On-Page Optimization: Improving technical SEO, URL structure, and mobile usability to enhance crawlability and user experience.
- Off-Page SEO: Building high-authority backlinks through outreach, guest posts, and partnerships.
- Performance Tracking: Implementing detailed reporting systems to monitor progress and make data-driven adjustments.
This roadmap became the foundation of the successful SEO campaign.
Working Steps
Step 1: SEO Audit
We began by performing a detailed audit to identify the issues hindering the website’s performance. Key findings included:
- Duplicate content and crawl errors.
- Unclear URL structures and broken links.
- Improper robots.txt and sitemap configuration.
Step 2: Fixing Technical Issues
Our team resolved all the technical issues by:
- Optimizing robots.txt and creating a clean sitemap for better indexing.
- Compressing images and web pages to improve loading speeds.
- Fixing broken links and ensuring all URLs were clear and user-friendly.
Step 3: Keyword Research
Using advanced tools and industry insights, we conducted thorough keyword research to identify terms that resonated with DBL Ceramics’ target audience. This included:
- Short-tail and long-tail keywords like “best ceramic tiles in Bangladesh” and “affordable tiles for home renovation.”
- Identifying trending topics and frequently asked questions in the ceramic industry.
Step 4: Content Creation
With a focus on delivering value, we created high-quality, informative content. This included:
- Blog posts addressing common customer concerns about tile selection and maintenance.
- Optimized category pages with targeted keywords to improve their discoverability.
- Engaging visual content to keep users on the page longer.
Step 5: On-Page SEO
Our on-page optimization efforts included:
- Enhancing meta tags, headers, and alt text with primary and secondary keywords.
- Improving mobile responsiveness and ensuring a seamless browsing experience.
- Structuring internal links to guide users and search engines effectively.
Step 6: Off-Page SEO
To build authority and drive traffic, we launched an aggressive off-page SEO campaign that included:
- High-quality backlinks from reputable websites in the industry.
- Publishing guest posts and engaging in influencer partnerships.
- Participating in community forums and Q&A platforms to boost brand visibility.
Step 7: Performance Tracking and Reporting
We used tools like Google Analytics and Search Console to track:
- Organic traffic growth.
- Keyword rankings and impressions.
- Click-through rates and bounce rates.
- Monthly reports kept DBL Ceramics informed about their progress and ROI.
Competitor Sites to Outrank
DBL Ceramics was competing against some of the biggest names in the industry, including:
- Rak Ceramics
- Mir Ceramic
- Star Ceramics
These competitors had already established strong digital footprints. Our strategy aimed to identify and outperform them by:
- Targeting underserved keywords, they missed.
- Creating more engaging and informative content.
- Building higher-quality backlinks to outpace their domain authority.
The Results
The results of our efforts were phenomenal:
- A 130% increase in organic traffic in just 8 months.
- DBL Ceramics secured the #1 position on Google for the most competitive tiles-related keywords.
- Website impressions grew to 225,000, boosting visibility.
- Online sales surged by 215%, and revenue increased by 477%.
This project highlights how a data-driven SEO strategy, combined with technical expertise, can transform a business’s digital performance. If your website needs similar results, Faisal Mustafa is here to help. Reach out to us today to take your rankings to the next level.
Final Remarks
SEO-Related Case Study (DBL Ceramics)
DBL Ceramics’ journey from an under-optimized online presence to a market leader in search rankings is a testament to the power of strategic SEO. As one of the largest ceramic tile manufacturers in Bangladesh, they had the potential to dominate the digital space but faced several hurdles, including poor keyword targeting, technical inefficiencies, and a lack of authoritative content. By partnering with Faisal Mustafa, they took a bold step to transform their digital landscape.
Our dedicated team tackled every challenge head-on with a holistic approach, starting with a comprehensive audit and resolving all technical issues. We followed this with precise keyword research, high-quality content creation, and aggressive off-page SEO strategies. Each step of the campaign was carefully monitored and refined to deliver exceptional results.
In just 8 months, DBL Ceramics not only saw a 130% boost in organic traffic but also achieved a 477% revenue increase. By securing the top spot for competitive tiles-related keywords, they have established themselves as a dominant force in the industry.
DBL Ceramics’ success story reflects the value of tailored digital marketing solutions. If your business faces similar challenges, Faisal Mustafa is ready to deliver exceptional results and help you achieve your goals.
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