Faisal Mustafa


Best PPC Strategy in Bangladesh 2023

Best PPC Strategy in Bangladesh 2023 - Faisal Mustafa

PPC is a powerhouse strategy that can skyrocket your business’s success. Already, 43% of small businesses worldwide have invested in PPC ads.

But here’s the catch: a successful PPC strategy requires careful planning, continuous monitoring, and constant refinement based on performance data and market dynamics.

Are you looking for the best PPC strategy in Bangladesh 2023  to drive targeted traffic, increase brand visibility, generate leads, and achieve your specific marketing goals?

Look no further— I will help you find a suitable PPC marketing plan!

In this discussion, I will explore the key elements of a PPC strategy and explore the types of PPC strategies suitable for businesses in Bangladesh.

I will also provide examples of how different businesses in Bangladesh can leverage PPC marketing to reach their target audience and drive desired actions.

Additionally, I will share tips for conducting PPC marketing in Bangladesh, emphasizing the importance of understanding the local market, cultural context, and festive seasons.

Let’s start with the basics.

What is PPC Marketing?

PPC (Pay-Per-Click) marketing is a digital advertising model that offers advertisers a way to reach their target audience and drive traffic to their websites or landing pages.

In this model, advertisers pay a fee each time their ad is clicked by a user. It is a highly effective and measurable form of online advertising that allows businesses to control their: 

  • Budget
  • Target specific keywords
  • Demographics
  • or Geographic locations

So, what is a PPC strategy?

A PPC strategy is the overall plan and approach for managing and optimizing pay-per-click campaigns to achieve specific marketing goals.

Learn further about an ideal PPC strategy in the next section.

9 Key Elements of a PPC Strategy

In this discussion of the best PPC strategy in Bangladesh 2023, first, I will specify the 10 essential steps you must complete for PPC marketing.

1. Define Campaign Goals

Setting clear and measurable goals is crucial.

You must determine what you want to achieve with your PPC campaigns, such as driving website traffic, increasing sales, generating leads, or raising brand awareness. 

2. Keyword Research

Next, you need to identify relevant keywords and phrases your target audience will likely search for.

So, conduct keyword research to discover high-volume and low-competition keywords that can be used to optimize your PPC campaigns.

3. Campaign Structure

Then, organize your PPC campaigns into well-structured ad groups and campaigns.

This way, you can ensure better targeting, control, and relevance of your ads.

Besides, grouping keywords with similar themes or products/services can lead to more effective ad delivery.

4. Ad Creation

You should create compelling and relevant ads for each ad group.

Thus, craft attention-grabbing headlines, engaging ad copy, and persuasive calls-to-action (CTAs).

Moreover, you have to tailor your ads to align with the user’s search intent and emphasize the unique selling points of your products or services.

5. Landing Page Optimization

You have to create dedicated landing pages that align with your ads and provide a seamless user experience.

Also, optimize landing pages for relevancy, load speed, mobile-friendliness, and clear CTAs to improve conversion rates.

6. Bid Management

Setting your bidding strategy and budget allocation for each campaign is another essential step for a PPC strategy.

You can choose between manual or automated bidding strategies depending on your goals. Monitor and adjust your bids regularly to optimize campaign performance and achieve a desirable return on investment (ROI).

7. Ad Extensions

You can utilize ad extensions to provide additional information and improve ad visibility.

Which extensions to use?

Extensions like site links, call extensions, location extensions, and review extensions can enhance your ad’s appearance and increase click-through rates (CTRs).

8. Tracking and Analytics

To measure the performance of your PPC campaigns, implement conversion tracking and analytics tools, such as Google Analytics or third-party platforms.

And you need to track key metrics like click-through rate, conversion rate, cost per click, and ROI to identify areas for improvement.

9. A/B Testing

Another important step is conducting ongoing A/B testing to compare different ad variations, landing pages, and strategies.

At this stage, you should continuously test elements like headlines, ad copy, CTAs, and visuals to optimize your PPC campaigns.

Now, you know the steps for creating a PPC ad. It is just one aspect of learning about PPC strategy. The next section contains information on where you should run PPC ads.

7 Kinds of PPC Strategies: Find the Best PPC Strategy in Bangladesh 2023 

As a successful PPC expert, I will give away the most successful PPC strategies suitable for businesses in Bangladesh.

It’s important to note that the suitability of these strategies may vary depending on your specific business, target audience, and goals.

Therefore, conducting thorough market research and testing different PPC strategies can help you identify the most effective ones for your business in Bangladesh.

Anyway, let’s check out the platforms you can utilize for PPC marketing.

1. Search Advertising on Google

Running search ads on Google is a highly effective strategy for businesses in Bangladesh.

For instance, if you own an e-commerce store selling clothing, you can bid on keywords like “buy clothes online in Bangladesh” or “affordable fashion in Dhaka.”

When users search for these terms, your ads can appear, driving targeted traffic to your website.

2. Display Advertising on Popular News Websites

Display advertising on popular news websites in Bangladesh can help you reach a broad audience and increase brand visibility.

For example, if you have a tech startup, you can create visually appealing banner ads and target websites like The Daily Star or Prothom Alo to showcase your product or service.

3. Facebook Advertising for Local Businesses

Facebook ads offer precise targeting options, making them suitable for businesses in Bangladesh.

Let’s say—you own a local restaurant in Dhaka. So, you can run Facebook ads targeting users in Dhaka with interests related to food, dining, or local cuisines.

Moreover, you can promote your special offers, menu items, or upcoming events to attract local customers.

4. YouTube Advertising for Lifestyle Products

YouTube ads can be effective for businesses in Bangladesh, especially those targeting the youth or lifestyle market.

Considering that if you sell beauty or grooming products, you can create engaging video ads showcasing the benefits of your products and target popular YouTube channels related to Bangladesh’s:

  • Beauty
  • Fashion, or
  • Lifestyle

5. Instagram Advertising for Fashion and Apparel

Instagram is popular among the younger generation in Bangladesh, which makes it a suitable platform for fashion and apparel businesses.

Hence, you can create visually appealing ads featuring your latest collections and use Instagram’s targeting options to reach users based on their interests, location, or demographics.

6. Mobile Advertising for App Installations

Bangladesh has 184.44 million mobile users. With a significant number of mobile users, mobile advertising, particularly for app installations, can be a valuable strategy.

So, if you have a mobile app, you can run ads on popular apps or mobile websites that are relevant to your target audience.

For example, you have a food delivery app. And you can display ads on food-related apps or websites.

7. LinkedIn Advertising for B2B Services

LinkedIn ads can be effective for B2B businesses in Bangladesh.

If you offer professional services like IT consulting or recruitment, you can create sponsored content or display ads targeting specific industries or job roles on LinkedIn.

This allows you to reach professionals and decision-makers within companies.

PPC Marketing Examples for 5 Leading Business Types in Bangladesh

The examples below demonstrate how various businesses in Bangladesh can leverage PPC marketing to:

  • Reach their target audience
  • Promote specific products or services
  • & Drive desired actions during relevant occasions or seasons

Learn about my PPC marketing examples that can be effective for businesses in Bangladesh:

1. E-commerce Clothing Store

Context: An online clothing store in Bangladesh wants to increase sales during the festive season.

Strategy: The store can run search ads on Google targeting keywords like “festive clothing in Bangladesh” or “buy traditional outfits online.”

They can create compelling ad copy highlighting special discounts or offers, along with festival-themed imagery.

The ads can take users to relevant landing pages showcasing the festive collection and encouraging conversions.

2. Travel Agency

Context: A travel agency in Bangladesh wants to attract customers looking for holiday packages during Eid-ul-Fitr.

Strategy: The agency can run search ads on Google targeting keywords such as “Eid holiday packages in Bangladesh” or “domestic getaways for Eid.”

The ads can emphasize exclusive Eid offers, family-friendly destinations, or special packages for the festive period.

They can direct users to customized landing pages with detailed itineraries and booking options.

Mobile Phone Retailer

Context: A mobile phone retailer in Bangladesh wants to promote the latest smartphone models during a tech festival.

Strategy: The retailer can run search ads on Google targeting keywords like “best smartphone deals in Bangladesh” or “latest mobile phones in tech festival.”

The ads can highlight key features, competitive prices, or exclusive festival discounts.

Via this, the users can be on dedicated landing pages with product details, reviews, and an easy purchasing process.


Context: A restaurant in Dhaka wants to attract customers for festive dining during Durga Puja.

Strategy: The restaurant can run Facebook ads targeting users in Dhaka with interests in food, dining, or Durga Puja.

The ads can showcase festive-themed menus, special culinary offerings, or attractive discounts for group bookings.

Also, they can include a call-to-action encouraging users to make reservations directly through a landing page or by calling a designated phone number.

Home Appliance Store

Context: A home appliance store wants to increase sales of air conditioners during the summer season.

Strategy: The store can run display ads on popular news websites in Bangladesh, targeting audiences interested in home improvement, lifestyle, or summer-related content.

The display ads can feature visually appealing images of air conditioners, along with promotional prices or financing options.

Clicking on the ads can redirect users to a landing page with product details, specifications, and an option to make a purchase.

Remember that it’s important to customize your PPC strategy based on your business goals, target audience, and the specific festival or event you’re targeting.

8 Tips for PPC Marketing in Bangladesh

While planning for PPC marketing, you need to keep in mind a few things like—understanding the local market, adapting your campaigns to the cultural context, and continuously optimizing your efforts will help you succeed with PPC marketing in Bangladesh.

Learn about these aspects of PPC marketing in detail:

1. Localize Your Campaigns

You need to understand the local culture, language, and preferences of your target audience in Bangladesh.

For that, use Bengali language keywords and ad copy to connect with users effectively. Also, tailor your campaigns to reflect local traditions, festivals, or events that resonate with the audience.

2. Research Relevant Keywords

You have to conduct thorough keyword research specific to the Bangladeshi market.

To do that, use keyword tools to identify popular search terms and phrases that align with your business and target audience.

Furthermore, consider both English and Bengali keywords to capture a wider audience.

3. Leverage Location Targeting

If you utilize location targeting, you can focus your campaigns on specific regions within Bangladesh.

This helps you reach users who are more likely to convert and avoids wasting ad spend on irrelevant locations.

Besides, consider targeting major cities like Dhaka, Chittagong, or Sylhet based on your business’s reach.

4. Understand Festive Seasons

You see, Bangladesh has various festivals and cultural events throughout the year. Why not take advantage of these occasions?

In the festival, run targeted campaigns such as Eid-ul-Fitr, Durga Puja, Pohela Boishakh, or Christmas.

Make sure you align your messaging, offers, and ad creatives with the festival spirit to capture the attention of your audience.

5. Mobile Optimization

I mentioned earlier Bangladesh has a high mobile user rate, with a significant number of users accessing the internet via smartphones.

Thus, you must ensure your PPC campaigns are mobile-friendly, with responsive landing pages and ad formats that display well on mobile devices.

Know that—optimizing your website for mobile browsing provides a seamless mobile user experience.

6. Advertise on Local Platforms

You can consider advertising on local platforms and websites that are popular among Bangladeshi users.

Platforms like Prothom Alo, The Daily Star, or local social media channels can help you reach a targeted audience.

If you want to do this kind of PPC, first, research popular online platforms in Bangladesh and then evaluate their advertising options.

7. Consider Social Media Advertising

Along with mobile phone use, social media usage is growing rapidly in Bangladesh. Hence, you can leverage platforms like Facebook, Instagram, and LinkedIn to reach your target audience effectively.

For social media PPC ads, you must use precise targeting options available on these platforms to narrow down your audience based on demographics, interests, or behaviors.

8. Monitor and Optimize

Finally, you must regularly monitor the performance of your PPC campaigns.

For monitoring and optimization, analyze key metrics like CTR, conversion rates, and ROAS. 

Also, optimize your campaigns by adjusting bids, refining keywords, and testing different ad variations.

Additionally, you need to stay updated with market trends and make data-driven decisions to improve campaign effectiveness.

Summarizing: Best PPC Strategy in Bangladesh 2023

A well-executed PPC strategy can be a powerful tool for businesses in Bangladesh to drive targeted traffic, increase brand visibility, generate leads, and achieve their marketing goals. 

Also, I have mentioned the key elements such as setting clear campaign goals, conducting keyword research, creating compelling ads, optimizing landing pages, and managing bids. You can do these by utilizing ad extensions, tracking performance, and conducting A/B testing.

Also, various PPC strategies are suitable for businesses in Bangladesh, including Google search advertising, display advertising on news websites, Facebook advertising, YouTube advertising, Instagram advertising, mobile advertising, and LinkedIn advertising. These platforms offer unique opportunities to reach the target audience effectively.

I have also provided examples for different business types, showcasing how PPC marketing can be applied to drive specific actions during relevant occasions or seasons.

And to optimize PPC marketing in Bangladesh, it is important to localize campaigns, research relevant keywords, utilize location targeting, align with festive seasons, optimize for mobile, advertise on local platforms, consider social media advertising, and monitor and optimize campaigns based on performance data.

By following these guidelines and continuously refining the PPC strategy, businesses in Bangladesh can maximize the effectiveness of their campaigns and achieve their marketing objectives.

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