You know that we mainly use two languages nationwide, i.e., Bangla and English. To speak briefly, you need to do multilingual SEO for Bangla Language in 2023.
This is not only just for Bangladesh, though. Any business operating in a country and several languages might perform multilingual SEO.
For instance, Belgium has three different languages: French, German, and Dutch. So, businesses in Belgium might require websites in all three languages.
So, whether you have a website for your product/service or maybe a blog website that you want people to find in English and Bangla, here you will get actionable tips to conduct SEO for Bangla.
Get a Better Idea: What is Multilingual SEO?
In the world of SEO, it’s the process of optimizing a website to rank well in multiple languages and target different regions or countries.
However, here we are only focusing on one location (Bangladesh) but two languages. To clarify, you will need to do multilingual SEO if you want to attract traffic who search in Bangla.
Multilingual SEO involves various strategies and techniques to optimize a website for different languages and cultures.
In the next section, you will discover the aspects you need to consider while doing SEO for Bangla.
10 Tips to Do SEO for Bangla Language in 2023
While optimizing a website for the Bangla language, you need to pay attention to the following aspects:
1. Bangla Keyword Research
Start by conducting thorough keyword research specific to the Bangla language. You need to identify relevant keywords and search terms that users in Bangladesh and other Bangla-speaking regions are likely to use when searching for content related to your website.
You can use tools like Google Keyword Planner and Ubersuggest to discover high-volume and relevant Bangla keywords.
2. Content Localization
Localizing your website’s content to the Bangla language is crucial while maintaining its relevance and cultural context.
This involves accurately translating the content and adapting it to resonate with the Bangla-speaking audience.
So, you want the content to feel natural, engaging, and aligned with the local culture, preferences, and search intent. Remember to translate headlines, body text, meta tags, URLs, and alt tags for images.
3. Bangla Character Encoding
Bangla uses a unique character encoding system called Unicode. To ensure that your Bangla content is properly displayed, you need to set your website’s encoding to UTF-8.
This is confirmation that search engines can crawl, index, and display your Bangla content correctly.
4. Bangla URL Structure
When creating URLs for your Bangla content, it’s important to follow the best practices for URL structure:
- Keep them concise
- and User-friendly
For example, if you have a blog post about travel destinations in Bangladesh, a suitable Bangla URL could be “yourwebsite.com/bangla-keyword” or “yourwebsite.com/bangla-keyword-in-bangladesh.”
5. Hreflang Tags for Bangla
If your website has multiple language versions, such as Bangla and English, you should implement hreflang tags to specify the language and regional targeting.
To do that, use “bn” as the language code for Bangla, and specify the country or region if applicable (e.g., “bn-BD” for Bangla in Bangladesh).
These tags help search engines understand which language version to display based on the user’s language preferences and location.
6. Bangla Structured Data Markup
You need to Implement structured data markup, such as Schema.org, in the Bangla language.
This provides additional context to search engines and enhances their understanding of your Bangla content.
So, use appropriate Bangla language labels and attributes within the markup, such as:
- Product names
- or Event details
7. Bangla Backlinks and Citations
Building a strong backlink profile from reputable Bangla websites, directories, or influencers can improve your website’s visibility in local search results and establish relevance within the Bangla-speaking community.
That’s why try acquiring high-quality backlinks from relevant sources to enhance your website’s authority.
8. Bangla Social Media Optimization
Also, you can leverage Bangla social media platforms to promote your website and engage with the Bangla-speaking audience.
Create and share Bangla content on platforms like Facebook, Twitter, YouTube, and LinkedIn. And use relevant Bangla keywords and hashtags to reach and connect with your target audience.
9. Mobile Optimization
Given the prevalence of mobile usage in Bangladesh, it’s crucial to optimize your website for mobile devices.
If you have a responsive website, fast loading speed, and easy navigation on mobile devices, this will provide a seamless user experience for Bangla-speaking visitors.
10. User Experience (UX)
Finally, if necessary, you can focus on delivering a thoroughly positive user experience for Bangla-speaking visitors.
You can optimize your website’s design, layout, and functionality to cater to their preferences and browsing habits. Overall, just make sure your website is easy to navigate, readable, and accessible for Bangla users.
When Exactly Do You Need a Multilingual Website?
Determining the need for a multilingual website can be influenced by various factors. Find below the reasons indicating you need a multilingual Website.
1. Linguistic Diversity
Bangladesh is a linguistically diverse country, with Bengali or Bangla being the official language. However, a substantial number of people speak English or both.
Therefore, having a multilingual website that provides content in their preferred language can help you better engage with and serve that audience.
Let’s say—you have a global language learning platform that offers courses in multiple languages, and you want to have a multilingual website in Bangladesh.
So, you should offer content and course information in Bengali and English.
2. English Proficiency
In Bangladesh, English is not a second language, yet it is widely understood and spoken by a significant portion of the population in Bangladesh.
Nevertheless, our proficiency level is generally low. Hence, many of your customers might search in Bangla.
If your business targets an international audience or aims to attract English-speaking customers within Bangladesh,
Hence, having a Bengali version of your website alongside the English version can be advantageous.
Do you know about Daraz? The biggest e-commerce website in Bangladesh, delivering all over Bangladesh, not to mention that it includes both rural and urban citizens.
Daraz considered our English skills and aimed to reach all the customers around Bangladesh. Hence, you can set your preferred language in the app and website to take the service.
3. Tourism and Hospitality Industry
Bangladesh has been experiencing growth in its tourism industry, attracting visitors from various countries.
If your business operates in the tourism and hospitality sector, having a multilingual website can enhance the experience for international tourists and improve their ability to access information about:
- and Local attractions
For example, a travel agency specializing in organizing tours to popular tourist destinations in Bangladesh may opt for a multilingual website that offers information in Bengali, English, and other relevant languages like Hindi or Urdu.
This ensures that they can effectively communicate with tourists from different countries.
4. Government and Public Services
Some organization provides services or information related to:
- Government agencies
- Public services
- or Educational institution
In such a case, you need a multilingual website that can ensure accessibility and inclusivity for all citizens, including those who may not be proficient in English or Bengali.
So, a government website providing information on healthcare services and programs in Bangladesh may choose to have a multilingual website with content available in Bengali and English.
This enables individuals from diverse linguistic backgrounds to access vital information and services.
5. Business Expansion and International Trade
If your business has plans to expand its operations in Bangladesh and tap into the local market, having a multilingual website can facilitate communication, build trust, and increase your chances of success by effectively engaging with the local population.
For instance, an international technology company that wants to establish a presence in Bangladesh may develop a multilingual website with content in Bengali and English.
This way, they can communicate their products’ features, benefits, and support options to potential customers in their preferred language, facilitating a smoother market entry.
Final Notes on SEO for Bangla Language in 2023: Performing Multilingual SEO
As we enter 2023, multilingual SEO for the Bangla language holds significant importance in Bangladesh and businesses operating in countries with linguistic diversity.
By implementing effective strategies, you can optimize your website to attract traffic that searches in Bangla and provide a seamless experience for your Bangla-speaking audience.
Since the digital landscape is ever-evolving, embracing multilingual SEO for the Bangla language in 2023 is a strategic move that can unlock new opportunities, widen your reach, and establish a strong online presence in the Bangla-speaking community.
How to Do SEO for Different Languages?
To do SEO for different languages, start with thorough keyword research specific to each language. Localize your content, set proper character encoding, implement hreflang tags, and build relevant backlinks. Focus on user experience and mobile optimization to attract diverse audiences effectively.
Is SEO Different for Each Country?
Yes, SEO can vary for each country, considering factors like language differences, cultural nuances, and search behavior. It involves adapting content, keyword targeting, and backlink strategies to resonate with the specific audience in each country.
What Is International SEO?
International SEO is the process of optimizing a website to rank well in multiple countries or regions. It involves considering language, culture, and search preferences to attract global audiences and expand a website’s visibility internationally.
Is Language a Google Ranking Factor?
Yes, language could be a crucial ranking factor for Google. Websites that offer content in the language searched by users are more likely to rank higher in search results. Proper language targeting and localization can significantly impact a website’s SEO performance.
Does Google Translate affect SEO?
While Google Translate can help users understand content in different languages, it may not provide accurate translations or cultural context. Using automated translations without proper localization can negatively impact user experience and SEO. It’s best to provide manually translated and culturally adapted content for better SEO results.