Google stands out as the most dominant search engine out there on the internet. Hence, website owners strive to ensure Google indexes their web pages to maximize their online presence. But, webpages may unexpectedly get deindexed from Google for any wrong action.
You will get a significant drop in organic traffic and visibility once your web page is deindexed from Google. But why does a webpage get deindexed from Google, and how to Fix it? Don’t worry at all! Understanding the reasons can help you know how to recover Google’s deindexed page as a digital marketer.
Without any more ado, let’s study behind webpage deindexing by Google and provide actionable solutions to rectify the issue. Let’s get into our guide.
What is Webpage Deindixing in Google?
“Why does Google keep removing my website?,” is a common question from online business owners. Let’s define what deindexing is. This is exactly the opposite of indexing Google pages if you have known this yet.
- Google Deindexing: Webpage deindexing in Google refers to removing a webpage from a Google SERP. A deindexed page needs to be recognized and cataloged in search results from specific keywords.
What Happens When Google Deindexed Web Pages?
The deindexing of web pages can significantly impact a website’s visibility from organic traffic. Deindexed pages become invisible to users searching for relevant keywords or phrases on Google.
- The webpage loses potential traffic and exposure entirely.
- Deindexing in Google can be particularly problematic for websites that depend on organic search traffic as a primary source of visitors and potential customers.
- Website owners lose all their leads and conversions after getting deindexed.
How to recover the removed sites from the Google index? Understanding the reasons behind webpage deindexing before having that answer.
We have listed some primary reasons that can unranked and deindex active web pages on Google search engine result pages. Please follow the points below.
Top 5 Reasons Webpage Get Deindexed from Google
Webpage deindexing can occur due to various reasons, ranging from technical issues to violations of search engine guidelines.
Understanding these common reasons is essential for fixing the deindexing problem effectively. Here are some common factors that can lead to webpage deindexing:
1. Google’s Guidelines Violation
Google has specific guidelines for webmasters and website owners. They must follow to ensure their web pages are indexed and ranked properly.
However, violating these guidelines can result in instantly deindexing as penalties. Some common violations are:
- Keyword Stuffing: Excessive use of keywords in an unnatural way can violate the search engines. However, search engines prefer to provide unique and honest content to visitors.
- Cloaking: Showing different content to search engine crawlers than what is displayed to users, misleading the search engine.
- Hidden Links: Hiding text or links from users but making them visible to search engines. There is no guide on how to fix it.
- User-generated Spam: Allowing spammy content, comments, or manipulated backlinks can be viewed as malicious activity, which results in penalties by Google.
- Low-Quality Content: Publishing content without depth, value, or originality is one of the significant reasons for deindexing web pages on Google.
2. Content Duplicacy
Duplicate content refers to the part of the content that is identical to multiple web pages. Search engines try to provide unique and valuable content to users so that they may deindex or penalize web pages with duplicate content. Common causes of duplicate content include:
- Duplication in Same Website: Intentionally or unintentionally, creating multiple pages with nearly identical content through content management system (CMS) settings, session IDs, or printer-friendly versions of pages can give you a penalty by deindexing web pages in Google.
- Content Scraping or Plagiarism: Copying and republishing content from other websites without proper attribution or permission is counted as duplication. In such cases, Google will keep removing your website pages from Google.
3. Server and Technical Errors
Unfortunately, server errors can prevent search engine crawlers from accessing and indexing web pages. Some common technical issues that can lead to deindexing include:
- Server Misconfigurations: Improper server settings, such as blocking search engine crawlers, using incorrect directives in robots.txt, or unintentionally blocking access to critical web pages.
- Website Downtime or Unavailability: Frequent server downtime when the website is not accessible can cause search engine crawlers to fail indexing webpages.
- Crawlability Issues: Technical problems that hinder search engine crawlers from properly crawling and indexing webpages, such as broken links, incorrect URL structures, or faulty XML sitemaps, can deindex your webpages from Google.
4. Website Hacks and Malware
If a website is hacked or infected with malware, Google may deindex the affected web pages to protect users from potential harm. Common signs of a hacked website include:
- Malware Injection: Unusual or suspicious content injected into web pages.
- Redirection: If the web page redirects to unrelated malicious websites, Google will not index it anymore.
5. A.I. Generated Content
If you love ChatGPT, it’s time to be careful! Google can detect the natural writing tone and A.I generated sentences.
- Repetitive Sentences: A. I often repeat the same sentences, which could be more informative. So Google can deindex a web page with repetitive content.
- Complex Readability: A. I generated content that may contain large hard-to-read sentences, which could be improved for readability. Google does not index web page that has complicated sentences.
How to Fix Deindexing web pages in Google?
Although webpage deindexing can be a concerning issue for website owners, it is possible to address and fix webpage deindexing issues effectively. Here are some steps to consider when fixing webpage deindexing problems.
- Google always change algorithm to provide a fresh user experience excluding all the malicious links and spam from web page. So it is better to follow the algorithm updates and update the web page contents accordingly.
- A sitemap helps Google crawlers to check the contents. So preparing a clean and detailed sitemap in XML format can solve the deindexing issues.
- Auditing content duplication is a prior way to eliminate the deindexing problems forever.
- Fixing the server issue after a technical audit can fix the deindexing problems efficiently.
- Submitting a reconsideration request from Google Search Console can help you appeal for re-indexing after monitoring all the contents.
That’s all about the answer to the question, “Why Webpage Get Deindexed from Google and How to Fix it?” at a glance. In this article, we discussed common reasons for deindexing, including guideline violations, duplicate content, technical errors, manual actions, and website hacks. We provided steps to address each issue effectively. We hope now you know how to recover Google’s deindexed page.
Why does Google keep removing my website pages?
Google may deindex your pages for various reasons, including violations of webmaster guidelines, duplicate content issues, server or technical errors, and website hacks or malware. You can increase your chances of regaining visibility and organic traffic from Google by taking appropriate corrective actions.
How can I fix deindexing caused by violations of Google’s webmaster guidelines?
To fix guideline violations, identify the specific violation, remove or fix the violation, and submit a reconsideration request to Google. It’s important to comply with the guidelines and make necessary website changes.
Should I seek professional help to fix webpage deindexing issues?
Depending on the complexity of the issues and your expertise, you may seek professional help from SEO specialists or cybersecurity experts to address and resolve deindexing problems effectively.
Why is my website not showing on Google?
It can take at least a week after submitting a sitemap or a submit-to-index request before assuming a problem. If you have an existing web page indexed in Google, please check to see whether the page is deindexed. If you violate their policy through harmful activities, Google will deindex your web page.