Many of my clients ask me why I recommend everyone to mobile SEO services. Actually, you will understand it if you know how mobile SEO works.
To rank your website according to the latest Google algorithm update, there is no way except to follow the guidelines, including mobile friendliness. So today, I will discuss the work process of mobile SEO and how it differs from desktop SEO.
What is Mobile SEO?
Mobile SEO makes the web page extremely responsive for mobile devices and tablets. Nowadays, everyone uses a mobile phone as a handy way to connect to the internet. In mobile SEO, the website has a dedicated look without losing any of the page data.
If you want to do SEO on landing pages, one of your tasks will be making the page mobile-friendly. Google will always satisfy the users by providing the most user-friendly results. Hence, mobile SEO is the key to influencing Google to prioritize your page for mobile visitors.
Importance of Mobile SEO
Statista’s report on organic search expresses that 58% of organic visits now come from mobile, which is rapidly growing. Google itself has fully shifted to a mobile-first index to push SEO toward “Mobile SEO” optimization.
Besides, three things you can get from mobile SEO that make your brand presentation unique and admirable among general visitors. Now, you can—
- Create mobile-friendly websites
- Generate more conversions
- Get a better user experience
Mobile-friendly Websites
As mentioned earlier, Google prioritizes mobile-friendly websites in search engine rankings after the 2022 update. Now, a website that is not optimized for mobile will likely rank lower in search results. So, without mobile friendliness, you will lose visibility and visitors.
Generate More Conversions
Mobile devices offer convenience and accessibility to the visitors. So the potential customers can interact, purchase, and pay in a quick flow. That means you are improving the user experience and increasing the likelihood of conversions just by optimizing for mobile SEO.
Better User Experience
A mobile-friendly website provides an enjoyable experience for users, regardless of the device they are using. Users can consistently get three things—
- Easy navigation
- Fast loading times
- Clear calls to action
Also, the content is easy to read on smaller screens like reading a PDF. Together, all those positive user experience leads to higher engagement and lower bounce rates.
Mobile SEO Vs. Desktop SEO
The user intent and behavior for both versions differ because of the user nature of the devices. Moreover, due to the complexity and capability of the devices, mobile SEO and Desktop SEO differ from each other. The ranking factors also promote the one that creates efficient value for users.
Here are the major differences between mobile SEO and Desktop SEO:
Factor |
Mobile |
Desktop |
User Intent & Behavior |
Users often have to look for quick answers immediately. They tend to use shorter, more direct queries and prefer quick and concise results. | Users may have more time to explore and research. They are more likely to use longer, more complex queries and are open to browsing multiple pages. |
Device Capabilities & User Experience |
Smaller screens, touch interfaces, and voice search are common. Mobile-friendly design, fast loading times, and easy navigation are crucial. | Larger screens, keyboard and mouse input, and more complex interactions are typical. Desktop SEO focuses on content length, keyword density, and backlink building. |
Search Engine Algorithms & Ranking Factors |
Google prioritizes mobile-friendly websites for indexing, as it has more value to local SEO and requires less effort. | Desktop users are more patient and skillful in researching something, so Google lets them have an extensive version. |
How to Test Your Website for a Mobile-Friendly Test?
There are some SEO tools to test mobile usability and scores. You can submit your site and some data inside those tools for checking your health. Let me share you information about some old and new tools below –
- Google Mobile-Friendly Test: Google’s mobile friendliness testing tool was straightforward for quickly assessing your site’s mobile-friendliness. It highlights specific issues and offers actionable advice. Unfortunately, it is withdrawn now.
- Merkle Mobile-First Index Tool: You can use it to compare your mobile and desktop sites. By doing so, you can take the necessary steps to boost optimal performance across devices. It’s particularly helpful for understanding how Google indexes your site.
- MobileMoxie Mobile SERP Test: This tool is helpful in simulating mobile search engine results pages (SERPs) for various devices and locations. Using it, you can visualize how your site appears in search results on different mobile devices.
- Google PageSpeed Insights: Most tools are focused on website speed, but this tool has options to check the site for mobile SEO.
- Mobile First Index Checker: Mobile First Index Checker specifically assesses your site’s readiness for Google’s mobile-first indexing. It helps identify any issues that could negatively impact your mobile search rankings.
Final Words
Remember that you need to follow white Hat SEO methods to stay clean and spam-free on Google. Two major parts of the white hat SEO are adaptability to updates and user-centric optimizations. Here, mobile SEO completes both criteria. Otherwise, your website will not rank in 2024.
If your website has no mobile SEO or in case it does not work properly, you can contact me or appoint my SEO expert team for solutions. We can assist you in getting the best results using the latest Google algorithm update.
FAQs
Which is the Best Practice for Mobile SEO?
To optimize your website for mobile SEO, inspect whether it’s mobile-friendly and accessible to Google’s crawlers. Verify whether the structured data, metadata, and ad placement are working fine. Then, pay attention to visual content optimization. For separate URL strategies, consider using responsive design or dynamic serving.
Does Google Rank Mobile-first?
Google currently ranks websites based on their mobile versions. So, your website’s mobile-friendliness is a key player for optimal search engine performance. After creating the website, ensure your mobile site is fast, user-friendly, and has relevant content to be viewed on mobile devices.
How does an Agency Make Mobile SEO?
An SEO service provider agency has a team of SEO experts, web developers, UI designers, and content writers. They craft a page with content supported perfectly on mobile devices. For example, VISER X has been a known name in Bangladesh for their mobile SEO in recent years.
