In today’s digital world, companies in Bangladesh need to measure the success of their local SEO campaigns to get the most out of their online presence and attract local customers. Local search is becoming increasingly popular, so it is important to determine how well SEO attempts for the Bangladeshi market work.
By measuring the results of their local SEO campaigns well, businesses can learn a lot about how they perform online and make data-driven decisions to improve their strategies. This lets them see how well their website ranks for local keywords, track organic search traffic and monitor their users’ engagement.
In this article, we will look at different methods, tools, and key metrics that can be used to measure the success of a local SEO strategy in Bangladesh in 2023. This will help businesses figure out how well they are doing and succeed in the local market, which is very competitive.
What is Local SEO in Bangladesh?
The goal of local search engine optimization (SEO) for small businesses is to increase organic traffic, leads, and brand awareness or visibility from local customers.
In today’s digital world, companies in Bangladesh are becoming more aware of how important it is to improve their online presence to attract customers in their area.
Local SEO campaigns aim to make a business more visible and higher in search engine results for queries specific to a certain area. Businesses can make it easier for potential customers in their target area to find them online by using local keywords, optimizing their business listings, and using local interaction strategies.
Setting Objectives for Local SEO Campaigns
Setting clear and measurable objectives before beginning a local SEO strategy in Bangladesh. Your method of evaluation and assessment will revolve around these objectives.
Consider the specific outcomes you want from your SEO work before establishing any targets. Some common goals for local SEO campaigns include:
Increased Website Traffic
Local search engine optimization (SEO) aims to increase your website’s organic traffic. Website visitor, session, and page view counts can all provide insight into this.
Improved Search Engine Rankings
One of the primary goals of local SEO is to increase your website’s exposure in organic search results. Keep an eye on how your rankings change over time for specific keywords.
Improved Conversion Rates
Conversion goals may vary depending on your business objectives. Examples include online shopping, filling out forms, making phone calls, or scheduling appointments. Keep an eye on conversion rates and other metrics to see the impact of local SEO.
Better engagement with the local community
Businesses that want to sell in certain places must interact with the locals. In this category, goals could include getting more neighborhood reviews, interacting on social media, or attending events.
Specific Goals for the Local SEO Campaign
Once you know your goals, you must break them down into smaller, more detailed ones. Having goals helps you focus on the parts that will help you reach your general goals. Some specific goals for a local SEO strategy in Bangladesh are the following:
Optimize Local Business Listings
Make sure that all of the information about your company is correct and consistent throughout all of the different online directories, such as Google My Business, Bing Places, and other major local directories in Bangladesh.
Read our article to learn about the Benefits of Google My Business for Bangladesh.
Improve Your On-Page SEO
Optimize your on-page SEO by enhancing website features such as meta tags, headings, content, and URL structure to effectively target local keywords and boost your website’s exposure in search engines.
Build local backlinks
Add relevant and high-quality backlinks from local websites, directories, and industry-specific sources to boost your website’s reputation and local relevance.
Improve mobile optimization
Since Bangladesh has many mobile users, mobile optimization should be a top priority to improve the user experience and search engine results for mobile searches.
Boost Your Local Reviews and Ratings
Develop and implement tactics to encourage customers to post good reviews and ratings on platforms like Google My Business and popular local review websites.
Make local content
Make useful and interesting content for the local audience based on their wants, interests, and problems.
Key Performance Indicators for Local SEO Campaigns
Key Performance Indicators, or KPIs, are important metrics that help you measure how well your local SEO effort in Bangladesh is doing. Your goals and objectives should guide your choice of KPIs for your local SEO strategy.
KPIs can be different for each business and industry, but here are some typical ones to think about:
Organic Website Traffic
Count how many people find your website through natural search results. This measure helps determine how well your SEO efforts bring in the right traffic.
Keyword Rankings
Keep track of where your goal keywords rank on SERPs (search engine results pages). Watch how your rankings change to see how well your optimization methods work.
Click-Through Rate (CTR)
Calculate the percentage of users who click over to your site from its organic search results using the click-through rate (CTR) metric. If your CTR is high, your search results are visible and relevant.
Bounce Rate
Figure out how many people visit your site and immediately leave after looking at only one page. A lower bounce rate means that users are more engaged and are having a better time.
Conversion Rate
This is the number of website users who do what you want them to, like buy something, fill out a form, or call your business. This measure shows exactly how well your SEO is working to drive conversions.
Online Reviews and Ratings
Keep an eye on the number and quality of online reviews and ratings on platforms like Google My Business and local review websites. Positive reviews and high ratings help build a good image and make people trust you more.
Local Engagement Metrics
Look at metrics like social media contacts, event attendance, and local backlinks to see how involved and engaged people are in the local community.
Utilize Google My Business Insights
Google My Business (GMB) is a free tool from Google that lets businesses control their online profile on Google, including their search and map results. GMB is a part of Google’s larger suite of tools known as Google Analytics.
GMB Insights gives businesses useful information and metrics about how customers connect with their Google My Business listing.
Glance at Trends and Patterns
Look at the data that Google My Business Insights gives you regularly to find trends and patterns. Look for changes in how visible you are, how engaged your customers are, and what they do.
This analysis can help you determine what needs to be changed and how to improve your ad.
Improve Your Listing
Use the information from GMB to improve your listing and get more people to interact with it. For example, if your ad gets many views but not many clicks, you might want to change the title, description, or photos to make it more interesting and get people to click.
Monitor Review and Rating Trends
Read the review insights to find out how customers feel and where you can improve customer happiness. Respond quickly to customer reviews, whether they are positive or negative, to show that you care about customer service.
Combine Insights with other data.
Integrate the data from Google My Business Insights with other analytics tools, such as Google Analytics, to get a more comprehensive view of your online performance. Combine data from different sources to gain deeper insights into customer behavior and make data-driven decisions.
Use of Metrics for Local SEO Campaigns
Metrics for Ranking Performance
Monitoring keyword rankings is necessary if you want to know how well your local SEO strategy works. Keep an eye on how your goal keywords are doing in both desktop and mobile searches. Tools like Google Search Console, Moz, and SEMrush can show you how keywords rank and how they change over time.
Metrics for Website Traffic
When organic website traffic increases, the site is more visible and relevant in search results. Track the number of visits, sessions, page views, and unique users to your website. Google Analytics is a strong tool for tracking how many people visit a website and how they use it.
Metrics for Online Visibility
You can determine how well your website appears in search results by evaluating your online visibility. Measure your website’s average rank, the times it appears in search results and your visibility score. Visibility data can be found in tools like Google Search Console and SEO platforms.
Metrics for Rates of Conversion
Conversion numbers measure how well your SEO efforts get people to do what you want. Track things like your conversion rate, how many goals you reach, and how much money you make from organic visits. Setting up goals and conversion tracking in Google Analytics is the best way to keep a close eye on these measures.
Local Engagement Metrics
Look at measures like social media interactions, shares, comments, event sign-ups, local backlinks, and local citations to see how engaged people are local. These numbers show how involved and important you are in the local neighborhood.
Conclusion
Ultimately, companies need to measure the results of a local SEO strategy in Bangladesh to determine how well they do online and make smart decisions. Businesses can track organic search traffic, local keyword rankings, and website sales by setting goals with relevant KPIs and using tools like Google Analytics.
Also, looking at Google My Business Insights gives you useful information about your business’s visibility, engagement, and community. Businesses can improve their online visibility, attract local customers, and stay ahead of the competition in Bangladesh in 2023 by regularly evaluating and optimizing their local SEO strategies based on these measurements.
