In the dynamic realm of Google, keeping pace with the ever-changing updates can be quite a challenge. And let’s admit it, figuring out which strategies actually work and which ones don’t—is like solving a complex puzzle.
Besides, if you’re running a business or an SEO agency in Bangladesh, you can’t afford to be left in the dark.
With years of hands-on experience in SEO, both locally and globally, I’ve uncovered a treasure trove of essential SEO tactics that are most important for Bangladesh.
And I will give away the top 7 SEO Strategies for Bangladesh businesses in 2023 that are absolute game-changers.
1. Boost Your Local Visibility by Adding Keywords to Google My Business
Optimizing your Google My Business (GMB) listing with relevant keywords is a powerful strategy to enhance your local visibility and attract potential customers.
By incorporating keywords that align with your business offerings and target audience, you can increase the likelihood of appearing in local search results.
Here’s how you can effectively add keywords to your GMB listing:
Ensure that your business name includes relevant keywords that accurately describe your products, services, or industry.
For example, if you run a bakery in Dhaka, consider including keywords such as “Dhaka bakery” or “fresh pastries in Dhaka” in your business name.
Craft a compelling business description that incorporates keywords naturally. Highlight your unique selling points, services, and offerings while keeping the content informative and engaging.
For instance, if you offer digital marketing services in Chittagong, you can include keywords like “Chittagong digital marketing agency” or “result-driven SEO services in Chittagong” in your description.
When listing your services or products in GMB, optimize the descriptions with relevant keywords.
Suppose you provide interior design services in Dhaka.
In that case, you could include keywords such as “modern interior design in Dhaka” or “residential interior designers Dhaka” to attract potential customers searching for those specific services.
Posts and Updates
Take advantage of the “Posts” feature in GMB to share updates, promotions, or events. Incorporate keywords into your posts to enhance their visibility in search results.
For example, if you own a restaurant in Sylhet, you might create a post titled “Taste Authentic Sylheti Cuisine at Our Restaurant” and include keywords like “Sylheti cuisine” or “best restaurant in Sylhet” to target local food enthusiasts.
Reviews and Q&A
Encourage satisfied customers to leave reviews and respond to any questions asked in the Q&A section of your GMB profile.
Positive reviews and relevant keywords in customer feedback can contribute to your overall keyword optimization strategy.
For instance, if you operate a spa in Rajshahi, positive reviews mentioning “relaxing spa experience in Rajshahi” or “skilled masseuses in Rajshahi” can improve your visibility.
2. Building Authentic Local Backlinks that Propel Your SEO
Building authentic backlinks from local businesses and industry-related websites can significantly boost your website’s SEO performance.
These backlinks act as a vote of confidence and demonstrate your website’s credibility and relevance to the search engine.
Find below some of the effective strategies to acquire high-quality backlinks from businesses in your locality:
Collaborate on Content
Identify local businesses or organizations that complement your products, services, or target audience.
You can explore opportunities to collaborate on content creation, such as co-authoring blog posts, creating joint resources, or hosting webinars.
For example, if you operate a fitness center in Dhaka, you could collaborate with a local nutritionist to create a comprehensive guide on healthy eating and exercise in Dhaka.
By featuring each other’s businesses and linking to relevant pages, you can earn valuable backlinks while providing valuable content to your audience.
Local Directories and Chambers of Commerce
Ensure your business is listed in local directories and chambers of commerce websites.
These platforms often allow you to include a link to your website, providing a valuable backlink source.
Additionally, being listed in these directories can enhance your local visibility and reputation.
Sponsorships and Partnerships
Explore sponsorship opportunities with local events, charities, or community organizations.
Many sponsorship arrangements include acknowledgment on the event’s website or promotional materials, which can generate backlinks.
For instance, if you sponsor a charity run in your city, the event’s website might list your business as a sponsor with a link to your website.
You can also contribute guest blog posts to local business blogs or industry-related websites.
Write informative and engaging content that aligns with their audience’s interests and includes relevant backlinks to your website.
For example, if you own a graphic design agency anywhere in Bangladesh, you could write a guest post for a local marketing blog on “10 Tips for Effective Visual Branding” and include links to your portfolio or design services.
Networking and Relationship Building
Attending local networking events, conferences, or industry meet-ups will enable you to connect with other businesses and professionals.
Building relationships within your community can lead to natural opportunities for backlink collaborations.
Engage in conversations, share knowledge, and establish yourself as a valuable resource.
Over time, these connections may result in backlink opportunities through referrals or content partnerships.
3. Unveiling the Secrets Via SEO Competitor Analysis
SEO competitor analysis is a powerful strategy that allows you to uncover valuable insights about your competitors’ SEO tactics, helping you identify their strengths and weaknesses.
By studying their websites, keyword rankings, content, backlink profiles, and social media presence, you can gain a competitive advantage and develop strategies to outperform them.
Here’s how you can conduct an effective SEO competitor analysis:
Examine your competitors’ websites to understand their overall structure, design, user experience, and navigation.
Identify areas where they excel or fall short, and use these insights to enhance your own website.
Look for opportunities to improve loading speed, mobile responsiveness, and site architecture.
Analyze the keywords your competitors are targeting and ranking for. Use keyword research tools to identify their top-performing keywords and determine their search volume and competitiveness.
Identify gaps or untapped opportunities where you can target less competitive keywords to gain an advantage.
For example, if you’re a digital marketing agency in Bangladesh, your competitor might rank highly for broad keywords like “digital marketing services.”
You can differentiate yourself by targeting more specific keywords like “local SEO services in Bangladesh” or “social media marketing for small businesses in Dhaka.”
Evaluate your competitors’ content strategy and identify the types of content they produce, such as blog posts, videos, infographics, or guides. Assess the quality, depth, and relevance of their content.
Look for gaps or opportunities where you can create unique, valuable content that addresses your audience’s needs more effectively.
For instance, if your competitor has a blog post on “Top 5 SEO Tips,” you can create a comprehensive guide on “The Ultimate SEO Checklist for Bangladeshi Businesses” to provide more in-depth and actionable insights.
Backlink Profile Analysis
Examine your competitors’ backlink profiles to understand the quality and quantity of their backlinks. Identify the sources of their backlinks and evaluate their relevance and authority.
This analysis helps you identify potential backlink opportunities and devise a strategy to earn high-quality backlinks from reputable websites.
For example, if your competitor has backlinks from local business directories or industry-specific websites, you can reach out to those sources and request backlinks to your own website.
Social Media Presence
Assess your competitors’ social media strategies, including the platforms they are active on, their content types, engagement levels, and follower demographics. Also, identify their most successful social media campaigns and content.
This analysis provides insights into the preferences of your target audience and helps you craft a more effective social media strategy.
Look for opportunities to differentiate your brand and engage with your audience in unique ways.
4. E-E-A-T for Unparalleled Online Authority
Optimizing for E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is a crucial SEO strategy to establish yourself or your brand as a reputable and trustworthy source of information.
By focusing on building experience, expertise, authoritativeness, and trustworthiness, you can enhance your online authority and improve your search engine rankings.
Here’s how you can optimize for E-E-A-T:
Showcase your experience and expertise in your industry. You can demonstrate your track record and highlight your achievements, years of operation, or notable projects.
For example, if you’re a travel agency in Bangladesh, emphasize your experience in curating personalized itineraries, your extensive knowledge of local attractions, and your positive customer testimonials to establish yourself as a trusted source for travel planning.
Position yourself as an expert by consistently publishing high-quality, accurate, and informative content.
Create in-depth articles, blog posts, videos, or guides that showcase your expertise and provide valuable insights to your audience. Also, ensure your content reflects the latest industry trends and best practices.
For instance, if you’re a financial advisor, publish educational articles on topics like investment strategies, retirement planning, or tax optimization, demonstrating your expertise in the financial domain.
Establish your authority by building a strong online presence. Create a dedicated section on your website where you showcase your credentials, certifications, affiliations, or industry awards.
Highlight any media mentions, guest appearances, or contributions to authoritative publications or industry events. Being recognized by reputable sources reinforces your authority.
For example, if you’re a healthcare provider, showcase your medical degrees, professional certifications, and any affiliations with renowned medical organizations to establish your authority in the field.
Build trust with your audience and search engines by maintaining transparency, accuracy, and reliability. Ensure your website provides accurate and up-to-date information.
Also, clearly display your contact information, including a physical address and phone number, to establish credibility.
Moreover, incorporate customer testimonials, case studies, and reviews to showcase the positive experiences of your clients.
Additionally, implement trust signals such as secure payment options, privacy policies, and SSL certificates to enhance user trust.
If you’re an e-commerce store, feature trust badges and secure checkout processes to reassure customers about the safety of their transactions.
5. Drive Conversions with Local Area Code Call Tracking
Incorporating call tracking with a local area code can significantly enhance your SEO and marketing efforts by providing valuable insights into the effectiveness of your campaigns.
By implementing this strategy, you can track the source of phone leads, measure the success of your SEO initiatives, and make data-driven decisions to optimize your marketing efforts.
Here’s how call tracking with a local area code can benefit your business:
Tracking Lead Generation
By assigning a local area code to your call tracking numbers, you can easily identify the sources of your phone leads.
For example, if you operate a plumbing service in Dhaka and use call tracking with a local Dhaka area code, you can determine whether the calls are coming from your website, paid advertisements, local directories, or other marketing channels.
This data helps you understand which channels are generating the most leads and allows you to allocate your marketing budget accordingly.
Measuring Campaign Effectiveness
Call tracking enables you to measure the success of your SEO campaigns accurately.
By tracking which keywords or search engine optimization strategies are driving phone calls, you can evaluate the effectiveness of your efforts.
For instance, if you’re running a digital marketing campaign targeting specific keywords related to your services in Chittagong, call tracking can help you determine which keywords are driving the most calls.
This information allows you to refine your keyword targeting and optimize your content to generate more qualified leads.
Analyzing Customer Behavior
Call tracking with a local area code provides valuable insights into customer behavior.
You can monitor call duration, call recordings, and call transcripts to understand customer needs, preferences, and pain points.
Analyzing this data helps you identify opportunities to improve customer service, enhance sales techniques, and tailor your offerings to better meet customer expectations.
By tracking phone calls and attributing them to specific marketing channels, you can calculate the return on investment (ROI) for each channel.
This information helps you optimize your marketing budget by focusing resources on the channels that generate the highest-quality leads and conversions.
For instance, if you find that your SEO efforts are driving a significant number of phone calls, you can allocate more resources to SEO optimization to maximize your ROI.
Refining Customer Experience
Call tracking allows you to analyze the quality of customer interactions and identify areas for improvement. By reviewing call recordings and call transcripts, you can identify common customer queries or concerns, train your staff accordingly, and refine your customer service processes.
This ultimately leads to an enhanced customer experience and increased customer satisfaction.
6. Enhance Online Visibility With Picture Perfect SEO
Performing image SEO is a vital aspect of optimizing your website for improved visibility in search results.
By optimizing the image on your website, you can enhance user experience, boost loading speed, and increase the chance of your images appearing in the relevant search queries.
Learn how to effectively optimize your images for SEO from the following pointers:
Compress and Resize Images
Optimizing image file sizes is crucial for faster loading times, which positively impacts user experience and search engine rankings.
So, you have to use image compression tools or plugins to reduce file sizes without compromising image quality.
Additionally, you need to resize images to match the dimensions required by your website’s design, as oversized images can slow down page load times.
Rename your image files using descriptive and keyword-rich filenames. Avoid generic names like “image001.jpg” and instead use relevant keywords that describe the image.
For example, if you have an image of a beach in Cox’s Bazar, name it “cox-bazar-beach-sunset.jpg.”
This descriptive filename provides context to search engines about the content of the image.
Include descriptive and keyword-rich alt tags for your images. Alt tags provide text alternatives when an image cannot be displayed, and they also help search engines understand the content of the image.
Remember to use concise and accurate descriptions that include relevant keywords.
For instance, if you have an image of a smartphone, the alt tag could be “Samsung Galaxy S21 smartphone front view.”
Adding captions to your images can enhance user engagement and provide additional context. Captions can also be an opportunity to include relevant keywords.
Make sure the captions accurately describe the image and provide valuable information.
For example, if you have an image of a team meeting, the caption could be “Business team discussing strategies for SEO optimization in Bangladesh.”
Ensure that the text surrounding your images provides context and relevance because search engines consider the text around an image to determine its subject and relevance.
Furthermore, use keyword-rich, descriptive text that helps search engines understand the image’s content.
For instance, if you have an image of a product, include relevant product descriptions, features, and benefits in the surrounding text.
In Bangladesh, where mobile usage is prevalent, optimizing your website for mobile devices is crucial for SEO success.
Ensure your images are properly scaled and responsive, adapting to different screen sizes.
Besides, optimize your website’s layout and design to provide a seamless mobile experience, as mobile-friendliness is a significant ranking factor for search engines.
7. Website Structure for Enhanced User Experience and SEO
The structure of your website plays a crucial role in both providing an exceptional user experience and optimizing your website for search engines.
A well-organized website structure not only makes it easier for users to navigate your site but also enables search engines to crawl and index your pages more effectively.
Here’s how you can create a robust website structure to maximize user experience and SEO:
Organize your website into a logical hierarchy of pages. Start with a homepage that provides an overview of your business or organization. From there, create categories or sections that group related content together.
For example, if you have an e-commerce website selling clothing, your hierarchy could include categories such as “Men’s Clothing,” “Women’s Clothing,” “Accessories,” and so on.
Each category can further be divided into subcategories for specific types of clothing or accessories.
Descriptive and Keyword-Rich URL
Use descriptive URLs that reflect the content and hierarchy of each page. Include relevant keywords in the URL to provide both users and search engines with a clear understanding of the page’s topic.
For instance, if you have a page about “best hiking boots in Bangladesh,” a suitable URL could be “yourwebsite.com/best-hiking-boots-bangladesh.”
This URL structure helps search engines associate relevant keywords with the page and improves the likelihood of ranking for those keywords.
Implement internal linking throughout your website to establish connections between related pages.
Internal links help search engines understand the relationships between different pages on your site, which can enhance the overall crawlability and indexing of your content.
Additionally, internal linking helps users navigate your site more easily and discover relevant information.
For example, if you have a blog post discussing “tips for hiking in Bangladesh,” you can link relevant keywords within the content to other related blog posts or resource pages on your website, such as “essential hiking gear” or “top hiking trails in Bangladesh.”
Ensure that your website is easy to navigate, with clear menus and intuitive navigation elements.
Also, use descriptive labels for your menu items, making it easy for users to find the information they’re looking for.
And avoid complex or confusing menu structures that may overwhelm or frustrate users.
Furthermore, Consider implementing dropdown menus or a search bar to further enhance user navigation.
Remember, the goal is to create a seamless and intuitive user experience that encourages visitors to explore your site further.
With the increasing use of mobile devices, it’s essential to ensure your website has a responsive design. Responsive design allows your site to adapt and display properly across various screen sizes and devices.
Also, a mobile-friendly website not only provides a better user experience for mobile users but also improves your SEO performance.
Most importantly, search engines prioritize mobile-friendly websites in their rankings, so optimizing your site for mobile devices is crucial for SEO success.
SEO Success With Top 7 SEO Strategies for Bangladesh Business in 2023
The SEO strategies we’ve discussed are crucial for enhancing your online visibility and driving organic traffic in Bangladesh.
By optimizing Google My Business listings, acquiring authentic backlinks, analyzing competitors, and focusing on E-E-A-T, you can establish yourself as a reputable and authoritative brand in your field.
Besides, implementing call tracking, performing image SEO, and maintaining a well-structured website further enhance user experience and search engine visibility.
Remember to continuously monitor and adapt your SEO strategies to stay ahead of the competition and meet the evolving needs of your audience.
By incorporating these top SEO strategies, you’ll establish a strong online presence, drive organic traffic, and achieve your business goals.
Whether you’re a local business targeting specific areas or an industry leader expanding your reach, these strategies will set you on the path to success in Bangladesh’s competitive digital landscape.